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Theme park feasibility study

Excerpt from the feasibility study

Background of the "Simsala Grimm" TV series
Design draft "Simsala Grimm Expo Pavilion"

"Simsala Grimm" Themenpark

Client:
Greenlight Media AG
Commissioned by:
Greenlight Media AG
Period of time:
12 / 1999 - 07 / 2000
Project:
Theme park based on the fairytales of the Brothers Grimm. Greenlight Media AG developed a series of cartoon films produced by Hahn Film AG. The characters, the themes and wide-reaching appeal of the label of the Brothers Grimm form the potential for exploitation as a theme park.
Services:
Design of a basic content idea and a feasibility study for a new theme park. Market survey and appraisal of the current situation of the leisure market in Germany, Europe and internationally. Analysis of target groups, development of adequate thematisation.
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